These are major plays for Facebook’s quickly-growing division. It’s likely a welcome set of news for those looking to make Instant Games users a primary audience after the platformed opened up to third-party developers this past March.Ĭombined with the Facebook Lite launch, the monetization changes now make Instant Games a new serious platform and competitor in the mobile game market. It also announced that it’ll be tweaking the Games page, focusing on improving games’ discoverability. On the developer side, Facebook announced that developers can now monetize through advertisements and in-app purchases.
Facebook Lite will be adding a direct link to the app itself, as well as improving how games download and update on mobile, making Instant Games available to lesser-served but nevertheless mobile-savvy regions. Mobile-first users across the globe will also be able to play soon via the Facebook Lite app, which is aimed towards users with 2G connections or those who want a smaller app size.
“Instant Games provides a natural way for people in groups to easily play together and deepen engagement over shared interests, and we’re excited to see how communities form and come together over Instant Games,” Facebook said in a press release.
If it goes well, Facebook looks to expand into other Groups categories.